{
 "id": "https://redfinchadvisory.com/lexicon/a-b-test",
 "slug": "a-b-test",
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  "Split test",
  "Online experiment"
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 "definition": "An experiment where live users are split between two versions of a product or service and the results are compared.",
 "scopeNote": "",
 "tier": null,
 "group": "Evaluation",
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 "narrower": [],
 "related": [
  {
   "id": "https://redfinchadvisory.com/lexicon/pilot",
   "type": "related"
  },
  {
   "id": "https://redfinchadvisory.com/lexicon/side-by-side-eval",
   "type": "confused"
  }
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 "links": [],
 "modified": "2026-10-21",
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