GEO (generative engine optimization)

A marketing practice to shape content so that AI search and answer tools are more likely to find it and cite it.

Related

  • RAG A technique for grounding that finds relevant text in your documents or data and adds it to the model's context, so the model writes its answer from that text without being changed.
  • Grounding The practice of tying an AI system's answers to a real source that can be verified and checked.

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